BizCounsel
Website Design and Development for a Legal Tech Subscription Service
Legal tech web design and ongoing support for a subscription-based legal platform.
Overview
BizCounsel offers small business owners ongoing access to real attorneys through a subscription service. I designed and built the original website from the ground up, shaping its look, structure, and messaging to clearly communicate the product’s value. Over time, I continued to support the site as the company refined its goals and offerings.
Goals
The goal was to break the mold of traditional legal websites by using a more colorful and energetic visual style. The site needed to show that clients were still getting real legal support from licensed attorneys, while avoiding the cold and corporate feel common in the industry. It also had to explain how the service worked and serve as a stable, easy-to-update platform.
Approach
I designed the website with a clean structure for easy navigation. The visual style uses purples and subtle gradients to create a unique and vibrant look in the legal space. The design balances professionalism with a creative edge, maintaining consistent branding throughout. I optimized performance to ensure smooth loading and reliability.
Project Highlights
Results
The site clearly presents how the service works and highlights trust signals like client reviews and attorney credentials. Navigation is simple, and the overall experience helps visitors understand what they’re getting and why it matters. It’s a stable platform the team has continued to use for outreach and updates.
