Deep-dives on specific technical SEO problems and how to actually fix them, drawn from real audits, not generic checklists.
A sitemap is a hint, not a promise. A surprising number of important pages get quietly left out of it, and nobody notices because the page still works fine when you visit it directly.
Googlebot can render JavaScript. That doesn't mean it will, on your timeline, for every page. A lot of React content never gets far enough to be seen.
One redirect is fine. Three in a row, built up over years of small changes nobody tracked, is a different problem entirely.
Not every performance problem moves rankings or revenue. Here's how to tell which ones do, and what order to fix them in.
Most ranking losses after a redesign or platform change aren't caused by the new site. They're caused by what nobody carried over from the old one.
Send me your site and I'll tell you honestly where I'd start.