A freelance build for an agency: a custom WordPress theme plus a React app that pulls live inventory into a filterable catalog, for a disc golf equipment manufacturer, then adapted for two sibling brands under the same parent company.
A freelance build for an agency, working from designs they had already approved. I built the custom WordPress theme and custom fields, plus a React app that pulls live product inventory into a filterable catalog, by plastic, technology, speed, glide, turn, and fade, for MVP Disc Sports, a disc golf equipment manufacturer.
Once the MVP build was live, I adapted the same theme and the same React catalog app for two sibling brands under the same parent company, Axiom Discs and Streamline Discs, each with its own branding, product line, and catalog. Built once with the right custom fields and component structure, then reskinned rather than rebuilt three separate times.
This is the part of WordPress work that pays off later: custom fields and a component library built for reuse, not just for the one launch.
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